Brand Launch & Start-up AdvisoryLaunching a new brand or starting a business is an exciting proposition but at the same time a thrilling challenge too. It is associated with lots of decisions, details, options with a hazy picture of success.
We at Blue Pigeon, understand the issues that a start up is likely to face. And with our years of expertise in business startup consulting, we give you the confidence with right strategies to make a boom. We follow a rigorous practice to test the idea, project its potential and then come up with an implementable go-to-market strategy. We stand with you, support you to launch your business successfully.
Our focus while we prepare strategies for you is to generate a unique proposition and opt for right tools and strategy to communicate the same to your target group. We use tools and practices such as market research, retail research and competition analysis to come up with powerful insights that you can use while putting the 'Big Idea' out there in the market.
Go to market Strategy
Product and market disruptions from every direction keep on hitting industry after another. What sets battle winning companies apart is their ability to quickly adapt to new environments rather than scrambling to catch up. The success of such companies is determined by a distinctive and robust go-to-market strategy.
We help you develop appropriate go-to-market strategy that acts an action plan specifying how to reach potential customers and achieve competitive advantage. The purpose of a Go-to-Market strategy is to provide a blueprint for delivering a product or service to the end customer, taking into account factors such as pricing, distribution, etc.
Innovation requires good amount of knowledge and research. But what takes it to reach its consumers is adequately crafted retail and sales strategy that takes into consideration retail partners, segments and distribution channels. Different range of products demands different channels appropriate to reach their target audience. In this rapidly evolving market trends, it is important to map a sustainable retail strategy to make the product reach to customers at their maximum possible closest sales point. With retail continuing to evolve at a dramatic pace, Blue Pigeon follows it constantly by going through a continual research in identifying and analyzing consumer based psychology, barriers between organization and consumer buying, preferred store formats and post buying behavior and come up with exhaustive retail and sales strategy to ensure that your product penetrates till your end consumers.