Tarun Bansal, Managing Director

A young and visionary leader with strong business acumen, Tarun has a deep understanding of consumer behaviour. He believes that "the price they are willing to pay for a product or a service is directly proportionate to its percieved value. Therefore, brands which offer to satisfy more than just "need" and have an emotional connect in the longer term garner a stronger loyalty from its consumers".

He has rich experience of defining and successfully implementing marketing strategies for many brands in the space of hospitaliy, e-commerce, lifestyle and other verticals which have yielded promising results.

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